We’ve changed, but our story hasn’t caught up.
New products, customers or priorities have changed the business, while the positioning and core message still reflect an earlier version.
Build a message people understand, trust and act on.
I help B2B and impact-focused businesses define a clear position, give leaders a credible voice and improve the way marketing work gets done.
- Accenture
- KOKO Networks
- LG Electronics
- Fresh Networks
- Penser
- KX Partners
- Time Out
- Bael Technologies
- konnekt
- Sankofa
- Paperflite
Experience across
- Accenture
- KOKO Networks
- LG Electronics
- Fresh Networks
- Penser
- KX Partners
- Time Out
- Bael Technologies
- konnekt
- Sankofa
- Paperflite
The problems clients bring to me often sound like this.
People get what we do once we explain it, but the website doesn’t.
Sales conversations can bridge the gap, but the website, pitch and sales material aren’t doing enough on their own.
We know this market well, but not enough of that thinking gets out.
Founders and senior leaders have useful experience and points of view, but turning them into consistent external communication keeps getting pushed aside.
Too much marketing still comes back to us to fix.
Weak briefs, unclear decisions and review loops keep pulling senior people back into work that should have moved forward without them.
I help get the message right, communicate it well and make the marketing work better.
The right fix depends on where the problem sits. In practice, the work usually falls into the three areas below.
01
Positioning and message systems
Give customers, partners and teams a clear reason to understand and choose you.
- Positioning
- Value propositions
- Message systems
- Website and sales narrative
A website refresh exposed a deeper positioning problem. I helped leadership choose one defensible direction and build the message system around it.
View case02
Leadership content and voice
Turn leadership expertise into communication that earns attention and moves decisions.
- Thought leadership
- Pitches and decks
- Speeches and presentations
- Voice systems
Strong expertise was staying inside the business. I defined one company point of view, four leadership voices and a practical publishing plan.
View case03
Marketing systems and capability
Fix marketing bottlenecks and strengthen the judgement behind the work.
- Workflow and process
- Team capability
- Briefs and review systems
- AI-enabled working
A software company was spending senior effort too early in the sales process. I redesigned the qualification route so expert work came later, with better-qualified prospects.
View caseTrusted with work that carries consequence.
“Navin excels at bringing clarity to chaos – turning a messy brief into a clear, funder-ready story without losing the evidence that makes it credible.”
“Navin brings clarity to complex and ambiguous situations and has a strong instinct for what will land with an organisation at a given moment.”
“Creating a cohesive identity that aligns with our mission ensured our messaging remained consistent and professional across platforms.”
“Helped us secure critical funding and tell our story in a way that resonated with both funders and partners. The work was always high quality.”
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About Me
I’m a marketing and communications consultant with nearly two decades of experience across global companies, technology ventures and founder-led businesses, including Accenture and KOKO Networks.
I work independently across positioning, leadership communication and marketing operations, usually when things have become harder to explain than they should be.
My job is to make that complexity easier to understand and act on, reducing the time you lose explaining, revisiting and reworking things that should already be clear.
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Define the message before others do it for you.
When the message is left for later, customers, teams and partners fill in the gaps themselves. Let’s give them a clear, credible story to understand, trust and carry.